DRIVEN MSRP Pricing — What You Should Expect to Pay
DRIVEN publishes recommended retail pricing (MSRP) to bring clarity and transparency to the automotive protection industry. These prices represent what you can reasonably expect to pay for professional installation using genuine DRIVEN products at certified shops. Actual pricing may vary by region, vehicle size, complexity, paint condition, and shop labor rates — but these figures set a clear benchmark for premium, professional work using DRIVEN materials.
Our goal is simple: Help vehicle owners understand fair value, and help great installers compete honestly.
WHY DRIVEN PUBLISHES MSRP
The protection industry is often confusing. The same service can be priced very differently from shop to shop, and cheaper options are frequently compared to premium ones without clarity on materials, experience, or workmanship.
DRIVEN publishes MSRP so you can:
Know what professional quality actually costs
Avoid rushed or low-quality installs
Compare quotes with confidence
Recognize the value of certified installers
Understand what you’re paying for before booking
If a price seems dramatically lower than MSRP, something is likely being compromised — materials, preparation, time, or warranty coverage.
WHAT THESE PRICES INCLUDE
All DRIVEN MSRP pricing assumes:
Genuine DRIVEN materials
Proper wash, decontamination, and prep
Experienced or certified installation
Clean, controlled shop environment
Proper curing and finishing procedures
Professional quality control
These are not mobile, rush, or budget-install prices. They reflect true professional craftsmanship.
WINDOW TINT — PRIZM CERAMIC IR (MSRP)
PRIZM Ceramic IR is a high-performance ceramic window film designed to block heat, protect your interior, and maintain excellent visibility — all without signal interference.
Why choose PRIZM Ceramic IR?
Industry-leading infrared heat rejection
Cooler cabin temperatures
UV protection for your skin and interior
No interference with GPS, radio, or cell signal
Long-term color stability
Crystal-clear visibility day and night
For most drivers in hot climates, the best setup is Sides & Rear + Windshield for maximum comfort and protection
What Road Armor Gloss protects against
Rock chips
Road debris
Light scratches
Swirl marks
Staining
UV fading
Minor abrasions
This is the most popular choice for daily drivers, performance cars, and luxury vehicles that actually get driven.
PAINT PROTECTION FILM — DRIVEN ROAD ARMOR SATIN (MSRP)
Road Armor Satin provides the same industry-leading protection as Gloss — but with a refined, low-sheen satin finish. It changes the look of your vehicle while still protecting the paint underneath
Who should choose Satin?
Road Armor Satin is ideal for owners who want:
A custom, factory-plus aesthetic
A smooth, low-gloss appearance
Reduced visibility of swirl marks
A unique, high-end look
Full rock-chip protection without a glossy finish
You get the style of a wrap with the durability of PPF.
Why Satin costs more
Satin finishes require:
More detailed surface prep
Tighter installation control
Additional finishing time
Careful quality inspection
Specialized handling to keep a uniform sheen
This ensures a consistent, premium satin look across the vehicle.
CHOOSING THE RIGHT PACKAGE
Most drivers fall into one of these categories:
Protection-first drivers
Premium Protection Package
Hot-climate commuters
Sides & Rear + Windshield Tint
Luxury preservation owners
Full Front or Full Vehicle PPF
Budget-conscious but smart
Track or Basic Package + Front Tint
Your local DRIVEN dealer can help you choose the best coverage based on your vehicle and driving habits.